From news sites and fashion brands to comics and crafters, brands in nearly every niche are flocking to Instagram PVA. And it is easy to see why — with more than 1 billion active users; the platform has an incredible amount of reach for brands looking to target users under the age of 35
But, it is also a constantly changing platform, which can make it challenging to stay up to date on the most effective Instagram PVA strategies for increasing followers or driving Instagram PVA engagement.
If you are already on the Instagram PVA PVA train, then now is the time to start building your strategy for 2020. If you aren’t using Instagram PVA PVA already, well, now is the time to sign up. But, before you do, there are a few changes you should make a note o
As we look into 2020, here’s what you need to know about Instagram PVA.
THE INTRODUCTION OF INSTAGRAM PVA CHECKOUT
In early 2019, Instagram PVA launched Instagram PVA Checkout, a new feature that allows customers to purchase their favorite products and then checkout right on Instagram PVA. This is a massive change for the platform, and it offers brands a direct path to monetizing their Instagram PVA feed.
How is Instagram PVA Checkout different from Shoppable posts? Unlike shoppable posts, which required users to leave the app, Instagram PVA powers the payment process in Instagram PVA Checkout, which creates a smoother check out experience. Note: Instagram PVA does charge a fee for this service, like most payment processors.
Here is how it works, via Instagram PVA’s announcement:
Strategy Tip: Use Instagram PVA photo contests to gather user-generated content and use it (with permission) in combination with Instagram PVA checkout to create a more authentic user experience. Allowing users to see real live people using or wearing products through user-generated content can increase sales.
INSTAGRAM PVA NEW CREATOR PROFILE
Previously, Instagram PVA offered users two profile options: a business or personal profile. While the business profile provided access to Instagram PVA Insights and the ability to add links to Instagram PVA Stories (for accounts with more than 10,000 followers), it isn’t the most effective tool for Instagram PVA creators and influencers.
Instagram PVA recently announced a third option: Creator Profiles. This new profile option offers creators, such as influencers, bloggers, and other content creators, access to follow/unfollow data, direct messaging tools to filter and prioritize messages, and the ability to list a preferred method of content.
You can switch to an Instagram PVA Creator Account by navigating to the hamburger menu (three horizontal lines) in the upper right corner of your Instagram PVA account, then tap Account> Switch To Professional Account > Creator.
Why it matters: Instagram PVA recognized that its business offering didn’t offer tools that many creators needed to build and grow their accounts. The Creator profile will make it easier than ever for influencers to see what content is (or isn’t) resonating with their followers!
THE NEW INSTAGRAM PVA SCHEDULER
In a much-anticipated update, Instagram PVA recently released a native Instagram PVA scheduler. This means users can now schedule Instagram PVA posts in advance. But, there are a few catches. You have to link a Facebook Page, and access to the scheduler is through Creator Studio, not directly in the Instagram PVA app. Also, Instagram PVA does not allow users to schedule Instagram PVA stories, which are incredibly effective at reaching followers.
Still, it is an exciting update that Instagram PVA users have been waiting on for years.
What this means for brand: The scheduler makes it easier for brands to stay on top of their Instagram PVA strategy and gives you more time to spend engaging with followers or running an Instagram PVA giveaway, for example. There are several limitations, so if you are already using a third-party app to schedule posts on Instagram PVA, it may not be time to switch just yet.
INSTAGRAM PVA TESTS HIDING LIKES:
In November, Instagram PVA announced they would be testing hiding Instagram PVA like counts in the US. Previously, they tried this change in seven other countries, including Canada, Australia, and New Zealand.
What could this mean for brands on Instagram PVA? At this point, the change is just a test. Don’t expect to notice any significant changes right away. However, a study of brands in locations where likes were hidden did see a decrease in overall preferences. This change is defiantly one to keep an eye on in the coming months.
INSTAGRAM PVA GIVES USERS BETTER CONTROL OVER THEIR DATA
In October, Instagram PVA released a statement explaining users would have more control over the data they share with third-party apps through Instagram PVA. This includes the ability to easily remove apps they no longer want to provide access to and an updated authorization screen with more detailed information.
Facebook has faced a ton of security issues in recent years, including the Cambridge Analytica breach, exposed passwords, and privacy issues. Al these issues are causing users to leave Facebook, and it is clear that Instagram PVA is trying to move away from the problems their parent company is facing.
What this means for brands: This move suggests Instagram PVA is looking to build and maintain consumer trust, which is likely to have a positive impact on brands using the platform to market their businesses. While this might not impact your day-to-day strategy on Instagram PVA, it does indicate longevity for the platform.
Before you plan your 2020 Instagram PVA strategy, make sure you are up to date on all the changes. New Instagram PVA features and announcements to pay attention to include:
Instagram PVA Checkout
The New Creator Profile
Native Scheduling Within Instagram PVA
Instagram PVA Tests Hiding Likes
New Data Sharing Rules
Instagram PVA PVA Feature #1: Facebook Shops
Facebook just launched its most significant move into e-commerce yet: Facebook PVA Shops!
But don’t be put off by the name — the new feature allows small businesses to build online stores on Facebook PVA and Instagram PVA PVA, and you’ll even be able to tag products during live broadcasts!
In Zuckerberg’s own words: “This is the biggest step we’ve taken yet to enable commerce across our family of apps.”
On Facebook PVA Business Pages or Instagram PVA PVA profiles, brands can build out a catalogue of products and services that visitors can browse, save, share, and even purchase.
Note: Instagram PVA Shop is a slightly different feature than Facebook Shops — it allows users to browse products directly from Instagram PVA’s Explore page. We’ll be covering that in a little bit.
For now, when we discuss Facebook or Instagram PVA Shops, we’re referring to the actual online storefront that brands can now set up!
These virtual stores on Facebook and Instagram PVA are also highly customizable; you’ll be able to choose the products you want to feature from your catalogue and then customize the look and feel of your shop with a cover image and accent colours that showcase your brand.
Facebook is partnering with Shopify, BigCommerce, Woo, Channel Advisor, CedCommerce, Cafe24, Tienda Nube, and Feedonomics to help brands bring their products into Facebook Shops.
Businesses will be able to use these third-party platforms to manage their Facebook Shops, as well as any social ads related to those shops.
And if that isn’t enough, Facebook is also testing ways to make it easier to earn rewards with businesses you love by enabling you to connect your loyalty programs, like the points program at your local cafe, to your Facebook account.
“You’ll be able to easily see and keep track of your points and rewards,” according to Facebook’s announcement. “And we’re exploring ways to help small businesses create, manage, and surface a loyalty program on Facebook Shops.”
Facebook Shops is gearing up to be one of the essential launches since Instagram PVA Stories in 2016! Facebook Shops are available now; you can learn more in this blog post.
Instagram PVA PVA Feature #2:
Instagram PVA Shop
Not to be confused with Facebook PVA Shops, Instagram PVA Shop opens up a whole new shopping experience on Instagram PVA.
This year, starting in the US, you might notice a new shop tab in the Instagram PVA navigation bar dedicated to helping you discover and buy products.
Instagram PVA’s Shop
According to Facebook’s press release, once the feature rolls out, you’ll be able to “browse selections from your favorite brands and creators, filter by categories like beauty and home, and purchase the looks you love all in one place,” making finding inspiration and shopping directly in the Instagram PVA app much more streamlined.
But Instagram PVA is taking it one step further to serve products that will spark a purchase — from a curated edit inspired by Instagram PVA’s @shop Account, a carousel of shoppable brands to browse, and “Suggested For You” product recommendations with different filter options, Instagram PVA Shop will quickly become the destination to browse and shop!
They did not forget that Instagram PVA recently made upgrades to the Shop channel on Instagram PVA’s Search & Explore page — along with an IGTV channel.
While Facebook’s press release doesn’t go into the details, we’d predict shop-friendly changes coming to the Explore page too!
Instagram PVA Explore Page: Shopping
It’s unknown exactly how Facebook will determine which products and brands get featured on the new Instagram PVA Shop tab, but brands that are actively using Instagram PVA Shopping and Checkout features will likely be prioritized.
Check out our Ultimate Guide to Instagram PVA Shopping for more details on all Instagram PVA’s tools and features to help you make sales. Ready to step up your Instagram PVA game? Later, you can plan, schedule, and automatically post to Instagram PVA, so you can spend more time on the bigger things — like testing out these new features!
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Instagram PVA Feature #3:
This great news for Instagram PVA creators as they can now (finally!) start making money with new IGTV Ads!
Starting next week, Instagram PVA will be introducing ads in IGTV as a way to start supporting creators and help them monetize their video content. The launch of video ads is big news for the platform at This is the first time creators will be able to make money directly from IGTV since its launch in 2018.
According to Instagram PVA, the 15-second long IGTV ads will begin showing up in IGTV from a select group of partners and advertisers in the US with plans to continue expanding globally.
Look out for ads from brands like IKEA, Puma, Sephora this week as they, along with other test partners, will be the first to launch IGTV ads.
Popular creators such as Avani Gregg and Salice Rose will be among the first to test out the new monetization feature, with a more comprehensive, international release in the coming months.
In an interview with The Verge, Instagram PVA’s COO, Justin Osofsky shares that those in the IGTV ad rollout will receive an “industry standard” 55% share of all advertising in IGTV, the same rate as YouTube.
“Creators already put an incredible amount of effort into their content, and it’s crucial that they can make money from that content in order to fuel their work in the future,” Osofsky said.
Instagram PVA also shared they will continue testing various IGTV adoptions, such as the ability to skip ads, to make sure the final result works well for users, creators, and advertisers alike.
Watch this space — with Instagram PVA continuing to roll out new IGTV features (and money-making opportunities!), and there’s no better time to shift focus back to your IGTV strategy.
Instagram PVA Feature #4: Badges in Instagram PVA Live
In a completely new venture for Instagram PVA, the launch of badges on Instagram PVA Lives creates a new revenue stream for creators, while also developing a sense of exclusivity on the platform.
The concept of “badges” plays off a popular feature within Twitch and TikTok, which allows followers to “tip” creators during live streams. With the new feature, viewers can purchase a badge during a Live video that will stand out in the comments and unlock additional features, including placement on a creator’s list of badge holders.
Badges will be available in 3 different levels, based on the number of hearts they have. Viewers can buy one seat for $0.99, two for $1.99, or 3 for $4.99. Viewers will only be able to buy one badge during a live video.
Creators can see how many hearts a viewer has purchased thanks to a visual icon in the chat stream, making it easy to see who is supporting them for a shout-out.
According to fitness influencer @charleeatkins: “Badges in Instagram PVA couldn’t have come at a better time for fitness creators like me. It’s an easy way to channel the love we already see in our Live feeds so we can continue building and creating for our fans.”
Badges will begin testing next month with a small group of creators and businesses.
However, over the coming months, Instagram PVA promises the feature will expand across the US, Brazil, UK, Germany, France, Italy, Turkey, Spain, and Mexico. Want to get early access to badges? Fill out this form!
Instagram PVA Feature #5: Live Shopping:
There’s no denying that Instagram PVA Live has seen a bit of rebirth amid COVID-19.
Facebook has reported a 70% increase in Live views from February to March as creators and brands found new ways to embrace the platform during social distancing.
So it seemed like a natural progression for Instagram PVA to release Instagram PVA Live features that would help support small businesses and communities during this time.
Soon, sellers, brands, and creators will be able to tag products from their Facebook Shop or catalog before going live, and those products will be shown at the bottom of the video so people can easily tap to learn more and purchase.
This one small change makes for a severe switch to a QVC-like, live shopping channel! Now you can get purchasing advice live from the host — which means you can have live Q&As with your audience, share product details, or give product demos, all with a live link to purchase at the bottom of the screen.
Tina Craig (@bagsnob) was one of the first to use the new Live feature promoting her latest product launches from her brand @ubeauty.
Facebook will be testing this new feature with selected businesses on Facebook and Instagram PVA this month, with further rollouts to come.
In the meantime, get up to speed with Instagram PVA Live best practices, so your broadcasts go off without a hitch!
Instagram PVA Feature #6
Green Screen in Instagram PVA Stories Filters
Everyone might be talking about TikTok’s green-screen effect, but Instagram PVA has been quietly working on a feature that could rival it!
Spark AR Studio, the platform to create Instagram PVA AR effect and filters for Instagram PVA, recently updated to include a host of new tools and features for creators.
One of which is Gallery Picker — it lets creators publish AR effects to Instagram PVA that people can then personalize with their images, enabling green screen-style products. With this new capability, people can transport themselves into any environment and place they want.
And the easiest way to try it out for yourself is with Instagram PVA’s Green Screen effect on Instagram PVA Stories. It allows you to superimpose yourself on a background — no fancy equipment or studio setting required.
As part of Instagram PVA’s new AR Filter feature improvements (more on this to come!), the new green screen filter could bring a whole new dimension to your Instagram PVA Stories.
From hosting a tutorial, giving a demonstration, or simply just transposing yourself somewhere new, the green screen filter is one to try out on your next post!
Want to level-up your Instagram PVA Stories strategy? We have a free video workshop that will take you through everything you need to know about using Instagram PVA Stories for your brand or business:
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Instagram PVA Feature #7
Apply AR Filters to Photos and Videos From Your Camera Roll
This was one Instagram PVA accounts Stories flaw we’re so happy to see fixed — soon you’ll be able to add AR filters and effect to photos and videos from your camera roll!
That means that you don’t need to “shoot at the moment” to use AR filters. Instead, you can take a photo with your phone, upload it to Instagram PVA accounts Stories as you usually would, and then add the filter as you edit!
The means it will be a lot easier to manage your Instagram PVA aesthetic if you rely on AR filters to post to Instagram PVA Stories!
While not all AR Filters and effects will have this function, Facebook says they are introducing new capabilities that enable creators to build AR effects that augment photos and videos that were previously taken outside of the Instagram PVA app.
“We think this latest capability opens up fun, new ways for people to use AR effects to express themselves and reclaim meaningful or otherwise missed moments,” shares Facebook.
Instagram PVA Feature #8: Instagram PVA Guides
Instagram PVA accounts have launched a new format for sharing curated, scrollable content: Instagram PVA Guides.
The new feature gives users an easier way to consume helpful recommendations and tips from trusted creators, public figures, organizations, and publishers.
Initially intended for the travel industry, Instagram PVA accounts announced that they pivoted plans for guides to focus on wellness content to provide resources for people who are struggling due to the COVID-19 pandemic.
“We’ll enable creators to connect with expert organizations to share resources during this time, including tips on how to look after your well-being, maintaining a connection with others, or managing anxiety or grief.”
This first wave of creators includes an international roster of mental health advocates and organizations, including the American Foundation for Suicide Prevention (US), Heads Together (UK), Vita Alere (Brazil), Klicksafe (Germany), Headspace Australia (Australia), Deepika Padukone (India), Sudah Dong (Indonesia), and e-Enfance (France).
Instagram PVA Feature #9: Messenger Rooms
There’s a new way to bring communities together on Instagram PVA — Messenger Rooms!
As part of Facebook’s Messenger Rooms rollout this month, Instagram PVA accounts users can now create and join group calls of up to 50 people on the Instagram PVA app!
Following the increased demand for video calls during the COVID-19 lockdown, Messenger Rooms can be created whenever a user wants, are free, and have no upper time limits.
In a recent Facebook announcement, Mark Zuckerberg shared how Messenger Rooms are more “serendipitous and fun” than other conferencing tools.
“You can create a private room and invite a few friends with a link, or you can create a room for one of your groups, or for an event you’re planning. You can also start a room for all your friends […] and just see who stops by to say hi.”